About
Located in Minocqua, Wisconsin, Truck Country of Wisconsin, Inc. is a proud member of the McCoy Group, a family-owned enterprise that began in 1958 when Robert McCoy founded the company in Shullsburg, Wisconsin. Under the continued guidance of the McCoy family, this location offers a full range of new and used medium- and heavy-duty trucks, backed by expert maintenance and repair services. The parts department stocks a comprehensive inventory to keep fleets on the road, and flexible financing options are available to suit various budgets. As part of the Truck Country® / Stoops Freightliner-Western Star network—one of the largest Freightliner dealership groups in the U.S.—this Minocqua facility serves customers across Wisconsin and neighboring states. The dealership proudly carries industry-leading brands like Freightliner, Western Star, Autocar, and Wabash. Many locations, including this one, have earned Elite Support certification, a distinction awarded only to top-tier Freightliner and Western Star dealerships that demonstrate an unwavering commitment to superior truck maintenance and customer service. Regular recertification ensures that every visit meets the highest standards of quality and reliability.
